Rich Profiles & Custom Fields

We've added some powerful new updates to Custom Fields and profile adjustments to create a rich, engaging, and exciting profile experience.

Introducing Custom Fields 

A simple way to add more detail to your profile experience and create additional data points for community owners and managers.

In this article:

Introducing Custom Fields

Month over month, profile views and engagements are listed as the Number 1 or Number 2 line item for user behavior and activity across the entire platform. With that in mind, we're always looking to support our community managers by improving the profile experience by adding another dimension to the way that users interact with one another and the way that communities are organized. 

With the release across Android, iOS, and Web, admins can now add additional fields on user profiles for editing and adjustment: 

In building out the experience for users and community managers, we wanted to focus on a couple of key elements: 

Increase the relevance of the user profile with your brand and display fields that are unique to your people. 

Data Capture: With more relevant fields on user profiles, capture unique data points with each field acting as a sortable and exportable data point tied to a user record.  

People + User Curation: When you understand more about your people and your audience, you’re empowered to more effectively curate and manage people in your community. 

Social Links: Directly leverage existing social accounts and display them on user profiles. Facebook, Instagram, Twitter, and LinkedIn are all directly linked and displayed on the user profile and open via the in-app web browser. 

Custom Links: Don’t want to link to a social account? No problem. Custom fields can be linked to anywhere on the web. Leverage a web-based portfolio or another destination tied to your communication objectives. 

Group Display: Groups are highlighted and displayed with the corresponding branding and coloring making it simple for users to directly engage. 

Create Unique Segments: Use custom fields to create community architecture by leveraging segmentation, filtering, and breakdown tools in your Control Center. 

When fields are filled in, they'll be displayed in the "About" section of the profile:

To learn more about how custom fields on profiles work, here are a couple of helpful articles:

  • Custom Field Types
  • Searching & Sorting via Custom Fields
  • Updating Custom Fields As An Admin

Updates To Profile Editing

Of course with adjustable fields on profiles, we're also pushing out updates to the "Edit Profile" experience so users can add data to those custom fields and improve the user experience for their profile or cover photo changes too. 

Now, users will see an improved design when editing their profile: 

After editing the profile picture and/or cover photo, users are presented with the option to take on the custom field set by a community admin. From here, users can also add their social profiles across Facebook, Twitter, LinkedIn, and Instagram. 

The Group Display (or do not display) is at the very bottom of "Edit Profile" where a user is prompted to save their changes too.