Every element of your App Store product page has the power to drive downloads of your app.
Provide an engaging description that highlights the features and functionality of your app. The ideal description is a concise, informative paragraph followed by a shortlist of main features. Let potential users know what makes your app unique and why they will love it. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. The first sentence of your description is the most important — this is what users can read without having to tap to read more. Every word counts, so focus on your app’s unique features.
If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text. Don’t add unnecessary keywords to your description in an attempt to improve search results. Also, avoid including specific prices in your app description. Pricing is already shown on the product page, and references within the description may not be accurate in all countries and regions.
You can update your app’s description when you submit a new version of your app. If you want to share important updates more frequently, consider using your promotional text instead.