Group Integrations: What are they?
You might be asking yourself: what are the integrations that are supported by a given group?
When you create a group the integrations panel is a space you can use to adjust external buttons for a given group.

Currently, the only external buttons supported by Honeycommb is a "SHOP" button that can be tied to a specific group.
Click on the square box in the left-hand column to be presented with this menu:
Click on "Insert" and enter the following in the "Field" column: ecommerce_url

For the "Value" use the URL for your online storefront:

Your group will now display a shop button on web & mobile: